PRE-OPENING MARKETING
Face to face interviewing
A simple questionnaire that asks a series of questions about the general public and local parents views on education in general, and about the concept of Connected Schools more specifically will be used for the interviews. Whoever does it will be able to explain Connected School’s objectives, how it differs from other local schools, describe its unique offer, and invite residents to express their support for the proposal. Hence, as well as securing the required number of registration, it should be possible to analyse the information collected from the interviewees and prepare a short report that describes local responses and identifies trends of opinion among specific demographic groups such as minority ethnic communities, single parents, or parents of children receiving support.
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Business support
In seeking the support of the local business community, it will be important to be clear about the type of assistance a Connected School is looking for: this could be financial; personnel- related, through the provision of professional support; or their endorsement to their respective employees. In this case, we would undertake the following exercises:
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